Brand identity for Pink Frog – a premium pet product company. Bright, modern, fun, premium, fashionable and handmade. These are the brand characteristics of Pink Frog. The project began with heavy research into the competition and general information about frogs. With the guidance from my art director, Grant Millard, we were able to narrow down and finalize the brand identity. Concepts consisted of origami frogs to represent ‘handmade’, frogs with prints and patterns to reflect fashion and crowns to represent premium quality. The final symbol encases all the characteristics with the subtle amphibian imagery.
Art Director: Grant Millard | Graphic Designer: Andrea Chan