Rub A535


Rub A535  packaging redesign focusing on access points for the target audience. The objective was to redesign the structure and packaging graphics for a product used by the elderly and the disabled. I chose to improve the packaging of Rub A535 after a long analysis of the access points and the graphics. I began with prototyping different structural dielines to find the most accessible option. The next step was to de-clutter and refine the provided content on each package. I wanted to create a strong cohesive brand block while maintaining hierarchy.

Student Project